Posts tagged "Boat Dealer"

Managing a successful boat dealership requires a strategic approach to stocking the right vessels. A well-balanced and diverse inventory not only attracts the right customers but also strengthens your dealership’s reputation and maximizes sales opportunities.

In the world of marina and boatyard management, payment processing is essential for efficient business operations. However, with increased reliance on digital transactions, the risk of fraud and security breaches also rises. For marina operators and marine -boatyard owners, ensuring that customer payments are processed securely is crucial. DockMaster Payments, powered by ValPay, is designed with state-of-the-art security features to help businesses reduce fraud and protect sensitive payment data.

Marina, boatyard, and boat dealership managers constantly seek ways to streamline their daily operations. Today, advanced technology is changing the way we live, it opens a lot of opportunities to elevate business processes, optimizing efficiency, and enhancing customer service. The marina industry is no exception. In fact, marinas are one of the most technologically advanced industries in the world. They use a variety of systems to manage their operations, including point-of-sale (POS) systems, inventory management software, and customer relationship management (CRM) solutions.

In the highly competitive world of boat dealerships, standing out and driving sales requires a deep understanding of the industry and a well-thought-out marketing plan. This blog explores effective marketing strategies for boat dealers, helping them stand out and connect with customers. By following these strategies, dealers can steer their way to success in a market where people have diverse interests. Whether you’re selling to experienced sailors, fishing enthusiasts, or families looking for a great time on the water, implementing these marine marketing strategies can make all the difference.

In the ever-changing world of marine sales, boat dealers face a slew of challenges – one of which is high-interest rates.

What’s the #1 challenge a boat dealership owner faces in today’s competitive business landscape? Figuring out how to provide an exceptional customer experience that differentiates them from their competitors. Customer experience, defined as a customer’s perception and satisfaction with a company, can influence their decision to purchase as well as become a loyal advocate of the boat dealership. As technology advances increasingly, its role in offering unparalleled customer experience to dealership prospects has also become more prominent. That said, this blog explores the various ways technology improves customer experiences at boat dealerships – from streamlined sales processes to personalized digital interactions and more.

Communicating effectively year-round sets operators up for success in peak season

First-time buyers account for over one-third of new and pre-owned boat purchases so far this year.

Boating Industry magazine released their top 100 dealers of 2020 and we’re proud to share our deserving clients who were acknowledged.

Today, a boat dealer needs to find a way to stand out. Easy to use video technology has emerged as a leading way for your marketing efforts and spend. Why? It connects, influences and engages your target audience. While emailing and directly engaging with customers and prospective customers is still here to stay, it’s time to embrace new solutions if you haven’r already done so. Today, consumers are more prone to obtaining their information through a video, if one is available. Incorporating video into your boat dealership’s marketing strategies is a logical step to take.

It’s a given that the more services offered by a marina or marine business, the harder it is to manage. And the higher the taskbar is set to handle a wide range of services, it stands to reason that the need for a more automated system to manage these operations becomes necessary in order to increase efficiency.

North America’s boat ownership continues grow and the forecast for 2021 only supports a continued upward swing in sales. According to the National Marine Manufacturers Association (NMMA), boat sales have seen an increase as high as nine percent compared to 2019 levels. The cause of this uptick in sales has been linked to first time boat buyers seeking new hobbies amidst the Covid-19 pandemic. With boating being a safe activity and it being easy to practice social distancing, more and more consumers are expected to discover boating as a new hobby.

Pandemic has quickly shifted average age of boat buyers

While it has been a really challenging year for many, the boating industry has seen a surge in business in recent months. With more first-time boaters emerging in the marketplace and experienced boaters spending even more time out on the water, marine businesses have certainly been as busy as ever. When business is as busy as it is now, it’s important to stay organized and make sure you’re getting the most out of your software.

With boat dealers being in peak season in the midst of a unique calendar year, it’s very possible that certain tasks may fall by the wayside. With boating activity expected to increase this summer, more and more leads will pour in for boat dealers.

Co-Authored by Kirsten Schuchardt, Program Manager, Brunswick Dealer Advantage and Boater’s Choice Insurance

When it comes to keeping your marina business on the straight and narrow, DockMaster’s marina and dealer management software takes great strides into making sure all aspects of the operation are honest. To that end, its double posting features take care of all the redundancies of ensuring every account base of a transaction are covered.

Fad Advice on Marketing Often Has Little to Do with Real Needs

Whether you are a boat dealer, marina, or boatyard you are probably familiar with the peaks and valleys of operating in a seasonal industry. But going by the numbers, there is ample opportunity to grow your boating business all year. According to research by Global Market Insights, Inc the recreational boating market is predicted to top $230 billion USD by 2024, with the US accounting for nearly 50 percent of the volume share.

By now, business owners are realizing more and more that using social media is no longer one of those window dressing perks involved in running a company. More and more, it’s a necessity to get your message out to your customer base. And in the marina business, that’s particularly evident considering that the maritime industry not only involves retail, but tourism as well.

Cost-effectively Meeting the Need for Strategic Expansion and Improvements by Phil Friedman, Marine Industry Consultant

by Phil Friedman, Marine Industry Consultant

Whether you see it as resting on your laurels or sitting on your butt, failing to constantly adapt leads to being left (on your) behind.