Flagship Marinas, Inc. Selects DockMaster

Flagship Marinas manages growth through business management system consolidation

Atlanta, GA – October 08, 2008: Flagship Marinas, LLC announced that they are well on their way to implementing DockMaster Software across all seven marina locations in an effort to consolidate their accounting and business management operations onto a single system. The Atlanta-based holding company owns marinas in Georgia, Kentucky, Massachusetts, Mississippi and Texas.

“We evaluated a number of systems prior to choosing DockMaster”, said John Stadler, President of Flagship Marinas. “We ultimately chose DockMaster because of their financial stability, their expertise in supporting multi-location marine businesses and their strong references throughout the industry.”

DockMaster Software has been supplying business management systems to the marine industry since 1984. Their formula for success centers on their deep knowledge of the marine industry and the many years of domain expertise they have amassed over the years. DockMaster provides systems for boatyards, marinas, marine dealers and various marine service businesses.

“The addition of Flagship Marinas validates our move to deliver products and service that cater to multi-location marine businesses”, said Cam Collins, President and CEO of DockMaster Software. “Companies like Flagship are in the process of aggregating single location marine facilities in order to create a branded marina product recognized for superior customer service.”

Once the software is purchased, the rubber meets the road during the implementation. This is a very critical phase that will determine the success of any enterprise software system in a company. This phase must be managed by a team with strong project management skills and knowledge of both the software and marine business processes.

The fundamental key in having a successful implementation is ensuring that the stake holders on both sides are invested in the success of the project. To ensure the success of the system roll-out at Flagship Marinas, they decided to bring on an independent software consultant to oversee the software selection process and the implementation from an IT perspective.

“We are so glad to be moving to the DockMaster platform”, said Richard Bachman, the independent consultant selected by Flagship to oversee this process. “I am very impressed with the professionalism and thoroughness of all the people we have worked with so far.”

About Flagship Marinas

Flagship Marinas is a privately owned company and comprised mainly of individual investors. In total, Flagship owns approximately 10,000 dry and wet slips across the U.S., and is considered one of the top three marina companies by size and number of slips. Three of Flagship’s key marinas reside in or near major metropolitan areas: Marina Bay on Boston Harbor, the largest marina in New England; Aqualand Marina in Atlanta, Georgia, one of the largest marinas in the continental U.S; and Walden Marina, on Lake Conroe in Southeastern Texas. Flagship also owns Emerald Point Marina in Texas, Aqua Yacht Marina in Mississippi, and Jamestown Marina in Kentucky.

About DockMaster Software

DockMaster Software is a leading provider of software solutions to the marine industry. The company is dedicated to delivering products and services that help its customers maximize operational efficiencies through the use of automated systems. DockMaster Software is headquartered in North Palm Beach, Florida. For more information, please visit www.dockmaster.com.

DockMaster is a complete management information solution for marinas, boatyards, boat dealers, boat builders and marine retailers/distributors. The product consists of a series of integrated software modules that address specific functions within a marine-related business.

DockMaster modules include: VisualMarina™, LeadMaster™ (CRM), Work Order Processing Scheduling and Time Clock Management (Service), Point-of-Sale, Order Entry, Storage & Billing, Inventory Control, Boat Sales and F&I, Transient Reservations, Special Orders, LaunchMaster™, and Accounting (A/R, A/P, G/L). Integrations include: Microsoft® Office, Microsoft® Project, MICROS POS, RMS Fuel Management, Channel Blade and Paychex.

Press and Media Contact:

Cam Collins
Email:  cam@dockmaster.com
Phone:  561 969 2882