Crow’s Nest Yachts Launches DockMaster

Continuing it’s investment and growth under new ownership, Crow’s Nest Yachts continues to take the lead with DockMaster

Newport Beach, CA – April 18th, 2008: Grander Inc. dba, Crow’s Nest Yachts headed up by Newport Beach entrepreneur Anthony Hsieh, today announces the launch of DockMaster® software suite at every Crow’s Nest Yachts location along the West Coast.  DockMaster gives Crow’s Nest a distinct competitive edge allowing the company to capture leads, and manage e-mail and direct mail campaigns while giving managers the ability to monitor and control the flow of prospects in the system. Once a boat is sold, DockMaster will help Crow’s Nest Yachts offer exemplary service to its customers using DockMaster’s warranty, repair and parts tracking capabilities for all boats sold, serviced, maintained and/or stored by Crow’s Nest.

“We will continue to invest in our company to enhance efficiency and to increase of customer service levels to best in class standards,” said Anthony Hsieh, CEO of Crow’s Nest Yachts.  “DockMaster is the system that will lead Crow’s Nest Yachts into the future, allowing us to continue to grow organically and continue to evaluate future acquisition opportunities, while staying agile and always quick to respond to customers and market trends.”

DockMaster gives Crow’s Nest Yachts the ability to manage and monitor key profit centers and the workflow enabling the sales teams and finance department. The DockMaster solution will link together the 4 on the water locations (San Diego, Mission Bay, Newport Beach and Seattle, WA).  DockMaster will link each office with management software systems creating universal office reports, work orders, sales tracking for both the sales team and finance departments both in-house and independent vendors.  The robust marketing arm of Crow’s Nest Yachts will also benefit with the adoption of the DockMaster LeadMaster™ CRM (Customer Relationship Management) solution allowing sales teams to capture leads and engage them from the office or a remote location, manage e-mail and direct mail campaigns while giving managers the ability to monitor and control the flow of prospects in their system.

“We will continue to invest into Crow’s Nest Yachts giving both our sales team the best tools in the industry and that will in turn give customers the best service in the industry,” said Hsieh.

About Crow’s Nest Yachts

Crow’s Nest Yachts is celebrating over 30 years of selling top quality yachts on the West Coast, with water front marina locations in Newport Beach, San Diego, and Seattle. With the acquisition of Sundance Marine in late 2007, located in Mission Bay, Crows Nest Yachts added a 4th waterfront store. In 2008, www.crowsnestyachts.com was launched, offering the best boat show online and continued the company leadership position, transforming how yachts are presented to consumers online.

Crows Nest is a proud exclusive dealer for Vikings Yachts, Viking Bad Company Editions, Viking Sport cruisers, Tiara Yachts, Contender, Parker, and a complete line of previously owned yachts that have been inspected and approved by Crows Nest world-class team.

About DockMaster Software

DockMaster Software is a leading provider of software solutions to the marine industry. The company is dedicated to delivering products and services that help its customers’ maximize operational efficiencies through the use of automated systems. DockMaster Software is headquartered in North Palm Beach, Florida with additional offices in Appleton, Wisconsin. For more information, please visit www.dockmaster.com.

DockMaster is a complete management information solution for marinas, boatyards, boat dealers, boat builders and marine retailers/distributors. The product consists of a series of integrated software modules that address specific functions within a marine-related business.

DockMaster modules include: VisualMarina™, LeadMaster™ (CRM), Work Order Processing Scheduling and Time Clock Management (Service), Point-of-Sale, Order Entry, Storage & Billing, Inventory Control, Boat Sales and F&I, Transient Reservations, Special Orders, LaunchMaster™, and Accounting (A/R, A/P, G/L). Integrations include: Microsoft® Office, Microsoft® Project, MICROS POS, RMS Fuel Management, Channel Blade and Paychex.

Press and Media Contact:

Jason Jepson
Email:  JJepson@crowsnestyachts.com
Phone:  949 394 7033