DockMaster partners with BoatCloud to provide new services for marinas

Marina Concierge Service At Exuma Technologies, we believe the difference between a good business and a great business is the level of service you provide to your customers. All things remaining equal, a customer will continue to do business with … Continue reading

A look inside the wacky world of Zappos, where strong culture drives profits

How a strong culture drives profits After reading Delivering Happiness by Tony Hsieh, I was determined to take the tour. Zappos has a long standing policy of allowing people to tour their corporate offices. All you have to do is … Continue reading

Wrapping up 2012 – What’s on your to do list for business year end preparation?

It’s that time of year….again. As 2012 comes to a close and you spend the remainder of December preparing for the coming year, be strategic and stay focused. We have put together some business year end preparation suggestions for you … Continue reading

Seaview Boatyard faces environmental compliance as a challenge to be better

One of the major issues our marina and boatyard customers face today is environmental compliance. Storm water runoff, waste water discharge, hazardous material handling, and fueling operations are all of major concern to marine based businesses as they budget the … Continue reading

Going native: How experimental learning drove us to the App Store

Today software products are marketed very differently than they were in the grand old days of main frames and mini-computers. Rather than spending years building a product in secrecy followed by a grand unveiling, apps are built more out in the … Continue reading

Hiring and Training Your Service Department’s Clerical Support Staff

  Clerical support in the Service Department is an extremely vital position when it comes to day to day operations for our customers. Their importance is especially high the final work order billing is being tabulated. Often times this person … Continue reading

Are you attracting enough NEW customers? Recreation Customer Life Cycle – Part 2

In our last post, we defined the life cycle of the recreation customer and explained the four different stages.  If a solid strategy is focused on each of these stages, it allows a business to produce not only profitable sales, … Continue reading

Life Cycle of the Recreation Consumer

Effectively marketing to the entire life cycle of your customer can be a game changer for your bottom line.   Transactions with your customers don’t have to be a one time deal.  If you establish a good relationship and set … Continue reading

Pros and Cons of publishing pricing on your website

In our last post we explored the argument around not pricing products on your website.  Today we discuss the other side, what if you DO publish pricing?

Should you put prices of your products on your website?

  I recently had the age-old discussion with a client about whether in today’s online environment a marine or RV dealership should advertise prices on their website.  We have previously discussed this topic regarding marine management software pricing and the … Continue reading

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