Monthly Archives: March 2012

Why you should care how your software provider builds products

We have a number of customers that sell boats or sell RVs. When you ask these dealers about some of the key benefits of the products they sell, they can typically tell to you in great detail what makes their products … Continue reading

Posted in Blog, Dockmaster, Exuma, RVMaster | Leave a comment

How to determine the ROI of your your marketing budget. Part 2: Calculating Value

Our last post explained how to break down your advertising channels and analyze the cost and effectiveness of each medium. Outlining all of your costs and measuring the direct response of those investments will help you determine which mediums are … Continue reading

Posted in Blog, Dockmaster, Exuma, RVMaster | Leave a comment

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