Monthly Archives: February 2012

How to determine the ROI of your marketing budget

A large percentage of our customers’ budgets are spent on marketing their business and products. It is a large investment for businesses to make, and far too often business owners are dedicating dollars to advertising channels and mediums that don’t … Continue reading

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Questions to ask yourself when considering cloud based software

  As we have discussed before, software in general is migrating to the cloud. Like many business software suppliers, Exuma now offers it’s marine management software and RV dealership system as a hosted “cloud-based” offering. Here are four points to … Continue reading

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Is your store set up to sell the most products to the most customers?

  Most of our customers are retail, business to consumer organizations such as Marinas and Boatyards. While they may generate leads and traffic from their website and online presence, the final sale happens at their brick and mortar establishment, face … Continue reading

Posted in Blog, Blog (Popular), Dockmaster, Exuma, RVMaster | 1 Comment

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