Monthly Archives: September 2011

You all work for the same company, right?

A common pitfall that RV and Marine Dealerships often fall into when servicing their customers is the silo effect.  Many different departments responsible for providing different services to the same customer can trip up most organizations.  Without the proper tools … Continue reading

Posted in Blog, Blog (Popular), Dockmaster, Exuma, RVMaster | 3 Comments

Measuring the Return on Investment of Advertising Dollars

RV and Marine businesses usually invest in a wide variety of advertising channels.  The key is to track the performance of each of those channels and the value of the investment in them.  Before planning your annual budget or implementing … Continue reading

Posted in Blog, Dockmaster, Exuma, RVMaster | Leave a comment

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