Monthly Archives: May 2010

The high cost of switching

Those close to me know that “focus” can be a challenge as I have to work hard to stay focused. You can label it Attention Deficit Disorder (ADD), remnants of preadolescence impulsivity or just the fact that we live in a world of “hyper-distraction”. But staying focused is harder for many of us today than it was for our ancestors. These days we find ourselves tethered to our iPhones and Blackberrys scanning e-mails, checking Facebook and texting friends and colleagues while at the kid’s soccer game. (Remember: “Wherever you are be there?” I forget it all the time). Continue reading

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