After speaking to several dealers in recent weeks, I have come to the conclusion that if your service department is not profitable, then you are doing something wrong.
Little changes in the way you schedule your service work or how you have your shop organized can save you hundreds a week and thousands a month. How much are you paying for your credit card machine? Now is a better time than ever to negotiate your swipe and keyed rates. Continue reading
Reflections from the Marine Dealer Conference: I have to admit something here. I was preparing for the worst. I had received some feedback from those that attended RVDA that the atmosphere was, well, depressing. The economy was front and center … Continue reading
Last night I posted two episodes of a presentation I gave called “Leveraging Social Media to Build Lasting Customer Relationships”. For those of you that don’t have the time (or the bandwidth) to watch both videos, I posted the entire presentation on SlideShare (www.slideshare.net). Continue reading
n “Leveraging Social Media to Build Lasting Customer Relationships”, I discuss how we created an effective website that links both our corporate site (www.dockmaster.com) and our marine-blog site (www.marinemanagementtoday.com) using the power of Wordpress and various other tools. In addition, I will describe the misconceptions I had about marketing, and how master bloggers like Seth Godin, Tim Ferris and Joel Spolsky helped to shape my view of marketing on the web and building a strong brand. Continue reading