Monthly Archives: October 2009

The trouble with trade shows

I’ve been attending trade shows ever since I graduated from college. I’ll never forget my first trade show. I went to assist a buyer at a national surf and beach wear show. Needless to say my head was spinning. Since then I’ve attended countless technical and computer industry shows, as well as the circuit of recreational marine industry trade shows since 2003.

Most of the time I’ve spent at trade shows has been on “booth duty”. To use a fishing analogy, booth duty is similar to trolling for billfish. The monotony of standing arou Continue reading

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